AEO for iGaming in 2026: how to be the answer AI engines cite
Answer Engine Optimization is the next layer of organic visibility. Here's the operator playbook for ChatGPT, Perplexity and Google AI Overviews.
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The opening problem
Most iGaming brands stop at last-click attribution and call it a day. The real cost of that decision is invisible in dashboards but devastating in P&L: budget flows to channels that look great in Google Ads and terrible in cohort analysis.
"Don't optimise for what's easy to measure. Optimise for what makes money."
What we ship instead
A 90-day LTV model, per geo, per device, per creative cluster. Then we let the bidding system spend against that — not against the last touch. The shift is uncomfortable for two weeks and obvious for the next two years.
- Tracking and conversion API health-check before any spend changes
- LTV cohort model rebuilt per market
- Weekly creative iteration sprints
- Monthly incrementality tests against organic baseline
The result
CPA holds, LTV climbs, and the brands we partner with stop apologising for paid media at every board meeting. That's the whole bet.
